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BPCM

Senior Account Executive - Wines & Spirits

Travel, Wine & Spirits – New York, New York
Department Travel, Wine & Spirits
Employment Type Full Time
Minimum Experience Mid-level

BPCM is looking for a charismatic Senior Account Executive for our Wine & Spirits team with a proven track record of planning and executing PR strategies in order to secure meaningful press coverage for brands that is in line with their overarching communications strategy and target audience.  Ideal candidates will have a minimum of 4-5 years of previous experience working with luxury wine & spirits brands in house or at a public relations agency. 

The Senior Account Executive Responsibilities will be (but are not limited to):

  • Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
  • Directly manage day to day activities on client accounts and lead regular conference calls
  • Plan, develop and advise clients on integrated and measurable PR initiatives
  • Advise clients on positioning and messaging
  • Pro-actively pitch and secure maximum editorial opportunities; maintain press interest in clients through development of creative pitch angles and create ‘buzz’ around major client news
  • Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings
  • Draft media and client materials as directed including press releases, bios, talking points, and media alerts
  • Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.)
  • Brainstorm creative partnership and activation ideas for clients
  • Develop full launch strategies surrounding client partnerships and activations
  • Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.)
  • Multitask across multiple client accounts and projects under deadline, manage client timelines and budget
  • Ensure that key milestones and projects are on track, within prescribed timelines and on budget
  • Track industry trends and identify relevant opportunities for clients
  • Display exceptional verbal and written communication skills
  • Assist in the development of proposals for new business presentations

 Required Experience and Skills

  • Five years PR experience (agency or in-house) working on publicity campaigns with top wine & spirits brands
  • Strong, established wine/spirits and trade press relationships
  • Superior press release and pitch writing, communication and presentation skills
  • Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
  • Ability to align press initiatives with business goals of brands/clients
  • Expert at maintaining ongoing relationships with members of top-tier media
  • Proven results with top-tier media outlets
  • Proficient computer skills i.e., PowerPoint, Excel, and Word
  • Problem solving and solution oriented with a proactive, “roll up your sleeves” attitude
Thank You
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  • Location
    New York, New York
  • Department
    Travel, Wine & Spirits
  • Employment Type
    Full Time
  • Minimum Experience
    Mid-level
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